When you see the Nike swoosh logo and immediately think of Michael Jordan, Air Jordans, or sneakers in general, you have successfully been targeted by the branding campaigns of Nike. The Nike swoosh logo at one point was not well recognized or well known. But through effective branding campaigns, the use of celebrity endorsed advertising and product quality, the logo has become known worldwide. If you are a business owner trying to bring name recognition to your company, you too can make your...Read More »
Location Services: Checking Out and Checking In
The internet is all about interactivity, and that’s exactly the direction internet advertising has headed in the last few years. It’s not a trend likely to go away in the foreseeable future either. All participants in the advertising cycle are demanding more interaction between advertiser and target; companies, as they always have, want to get as much ‘bang for their buck’ as possible, and the capability provided by the internet of tracking and analyzing a web user’s habits provides advertisers...Read More »
Online Marketing in the Booming City of Toronto
Toronto is Canada’s largest city, and the major city of the province of Ontario. Of the 12.85 million people who live in Ontario, 2.7 million of them are residents of the Greater Toronto Area. With an average 6% population growth since the turn of the millennium, both the city and the province continue to perform as leading centres of business in the Western world. In fact, the Toronto stock exchange is ranked as the 3rd largest in the Americas and the seventh largest globally. That’s quite an a...Read More »
Canadian ISP’s Are Seriously Lacking
Canada is the world’s second largest country by land area, and the 35th most populous. It’s considered part of the ‘First World’ and is a key member of such organizations as the United Nations, NATO, the Commonwealth of Nations, the Francophonie, the OAS, and APEC. Canada has had a stable and un-threatened democratic process in place since 1867. It ranks highly among global indices for standard of living, education, healthcare & employment. One area that Canada seems to be falling behind the...Read More »
Hiring an Online Marketing Expert Means Professional Advice
Online marketing essentially helps a business communicate its overall message about its brand, products and/or services. Web advertising is also an indispensable part of online marketing, though isn’t the only portion that matters. The process of online marketing is now important to businesses looking to expand their presence on the web. Businesses use online marketing for exposure, building their brand and understanding their targeted audience. Without this form of marketing, a business m...Read More »
Marketing In Canada Is Shifting Online, Fast!
When it came to Online Marketing Canada had a slow start in comparison with many other countries, especially the United States, the United Kingdom and some countries in the European Union. While marketing in Canada is still largely dominant on mainstream media or conventional mass media, there has been a paradigm shift in the last two years. 2010 saw the first substantially notable change in Canadian marketing practices. Large corporations had taken to online marketing long before then and they ...Read More »
Is Toronto a Good Place to Open a Business?
You’re ready to open a business and you’re thinking Toronto may be the place for you. How will you know? We’ve done a little bit of research for you that will show you that Toronto is definitely the place to be for business. Growth in Business and Technology According to Toronto.ca, over the past two years Toronto has been attracting businesses. Offices are filling up with new businesses and businesses that are relocating to the Toronto area. A city that is attracting business ...Read More »
So You’ve Got a Website For Your Business. Now what?
You’ve established your online presence with a clean coded, well optimized website. You’re all set, right? Wrong! While your website anchors you to the internet it can not be a static place. The internet is constantly changing, new and quicker methods of coding are being created, ranking algorithms change and new social media platforms are popping up. You have to accommodate the internet’s changes or you’ll slowly fade away. Maintaining Your Website You don’t let yo...Read More »
Businesses Need to Plan Their Marketing
You don’t run your business without a plan. You shouldn’t be running your marketing without a plan either. Unfocused marketing can lead to consumer confusion and ultimately loss of profits. Understand Your Customers If you don’t know your customer demographic you won’t be able to target your advertising. While untargeted advertising will certainly get seen, it will not be seen by the eyes of those most likely to convert into customers. Sure, you may pick up one or two cus...Read More »
Technology is More than a Friend to Your Business. It’s the Foundation!
Most businesses in Canada, the USA and North America as a whole lag behind the world on integrating technology within their business. I’m going to tell you about a type of business that’s not. Lost Dog Recovery Services. To see one of these services in action is not only a heart yanking tear jerk-er, it’s a technological marvel. With a phone call, or a few clicks, someone who’s lost their dog begins the service. The Finding company then utilizes every scrap of technology...Read More »